Get Fired Up for the Throwdown
Kiln Preview | Apr 2026
Designed as an experiential initiative, Kiln’s pottery-focused “Clay & Play” events highlighted the title’s core gameplay, creativity, competition, and custom mechanics. Attendees were able to sculpt and/or design their own custom clay pieces before getting hands-on with an early preview of the game, showcasing the strong connection between in-game and real-life pottery wheels. Between open beta and launch, we hosted 11 events across key global markets, driving strong creator engagement and highly shareable content.
Notable Coverage
A Galaxy of Opportunity
Star Wars Outlaws Preview | July 2024
We transformed 25,000 square feet of empty space into the Renpalli Cantina, which included 80 gameplay stations, a central bar, props and projection mapping to showcase in-game environmental assets. Attendees could capture content at a photo op recreation of Kay Vess’ Speeder Bike, view cosplay costumes for Kay Vess and ND-5, and try their hand at a claw machine to rescue a plushie of Nix, Kay’s trusted companion. Two panel discussions featuring key game developers, a Lucasfilm representative and in-game talent offered a behind-the-scenes look at the game.
Award
Gold - Best Demo Zone - Event Marketer Experience & Design Awards 2024
Bringing Montana to California
Far Cry 5 Preview | Feb 2018
The beautiful yet eerie cult story of Far Cry 5 set in a fictional in-game Montana, was brought to life in an 135-year-old draft horse barn located on an equine boarding facility in Livermore, CA. The barn provided a cozy atmosphere for a presentation and game stations, and we recreated the in-game Spread Eagle Saloon.
To fully immerse guests in the open world of Far Cry, the actor playing The Father, Greg Bryk, arrived in the nearby field on a helicopter and came to rally his “followers” to join Eden’s Gate. Guests also participated in various in-game fighting activities in curated challenges via our partnership with 511 Tactical, including shooting cross-bows and sling-shots and driving ATVs across the hills.
Notable coverage
Far Cry 5: Boomer Is A Good Boy (IGN, IGN First)
‘Far Cry 5’ Is More Beautiful and More Brutal Than Ever (Fandom)